L’aura the Label

STAPLES FOR YOUR PRECIOUS LIFE

“Your clothes are somehow both polished and weightless, the kind of effortless elegance that makes you forget you’re even wearing anything.” — Luna, Norway

Hand-painted (2027)

Hand-painted (2027)

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A woman with long, curly hair sitting by a body of water, wearing a white kimono, holding a cup, with a stone wall in the background.

About L’aura the Label

STAPLES FOR YOUR PRECIOUS LIFE

We live in a section of the Healing Centre, people come often, it’s hot, I am a full time mum who’s been either pregnant or breastfeeding for four years. Many times people have shown up while I was wearing an old singlet with holes in it. In those moments I was thinking… ‘I wish I looked a bit more put together!’

Enter, comfort-wear that look good. Everything is designed to be dressed up or down depending on the life occasion, so you can feel like yourself wherever you are, or whoever you are around.

My husband doesn’t care what he wears, like he literally takes whatever is on top of the pile without looking. So these ensure he has nice looking clothes without compromising on comfort. And of course we created staples for our kids too!

Our process: natural cotton / linen / silk fabrics are purchased in small batches, which are then dyed with plants. Pieces are then made-to-order at our home studio by one lovely woman — Dex Sri. Then shipped to you worldwide.

No collections, we simply add or discontinue timeless staples. Any item marked as ‘sold out’ means that fabric has run low due to demand.

A dressmaker sewing on a sewing machine, with a pool table in the background and children watching, a home studio.

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